National campaign for the promotion of rice consumption in Italy.
Promoted by ISMEA and Ente Nazionale Risi, on behalf of the Ministry of Agriculture, Food and Forestry.

Copywriting for ATL, BTL, Events, Web & Social, Video

Year: 2014

Client: ISMEA

Agency: AB Comunicazioni srl

In the pictures: Food truck tour, Ambient teaser "Io lo faccio così" ["This is how I cook it!"], Events. 

Scroll down for web and video activities

[the website is no longer online, but it can be browsed here]

We visited the main Italian territories where the rice is grown, and we met with farmers, chefs, entrepreneurs and other experts who told us the stories, traditions and recipes of their land.

Online quiz game about the properties, history and traditions of rice. 

The full game is available here.